Welcome to the 21st century in Nigeria. Smartphones are almost the
same cost as Johnny Rocket’s Hamburgers. Sim cards are free. Internet
services are fairly faster than Nipost’s emails. Information moves
quicker than Daily Times’ newspaper vendors. This change is affecting
everything. In the pre-GSM era, Nigerian Celebrities would pray for a
spot on Saturday Punch or the other weekend tabloids for exclusive
interviews or some amount of exposure. So, you were either good enough
to compete with the Sunny Okosun’s and Onyeka Onwenu’s or you were
frightening enough to hit the pages almost everyday as a Shina Rambo or
you were controversial enough to share spots with Regina Askia on these
newspapers. There was no internet. The masses kept abreast with
entertainment news only a week after the papers had been discarded.
In this age, everyone has a Blackberry. Everyone has a blog. There
are over 5000 entertainment blogs in Nigeria. Everyone wants to break
the news but only a few get exclusive content so everyone copy-pastes
whether it is true or a lie. In this era, everyone is a celebrity. If
you hit the red carpet of events, and a hundred blogs can post your
pictures, same pictures and repeat that procedure 4 times in a month,
you are a celeb. You can make statements. Fashion statements. You can go
to Twitter and start a Tweet war. Dahz all.
The problem with overexposure is that your news does not become news
eventually and people go like “oh Tonto.. Now what? Unto the next abeg”.
Who are the 8 celebrities in Nigeria who get more press, media
attention than they need for their health. In no particular order, Segun
Adekoye lists them below.
1. Tonto Dikeh
Tonto Dikeh understands that Nigerian bloggers want news as they are
unable to create for themselves, so she gives it to them. She always
wants to be in the news. Tonto wants to be seen on TV. She wants to be
heard on radio, so she ventured into singing. She wants to be seen on
Twitter so she starts Twitter wars and goes controversial. She likes the
media attention. She’s making money from it. This is one celeb that
overexposure works for and she knows how to handle it.
2. Mercy Aigbe
On Nairaland, on the web, Mercy Aigbe pictures as much as the Google
Search results for “Make Money Online”. The funny thing about Mercy
Aigbe is that she can take hundred pictures of the same cloth at the
same time on the same spot. Then came the issue of husband beating and
the denials and video responses and press releases and ENOUGH of Mercy
Aigbe already.
3. Dencia
Who is Dencia? I dunno. A musician who’s in love with her own looks.
She loves to pose. She loves wild dresses. She loves to wow. I see
pictures of her all over the internet. I think her face is more popular
than her voice. I haven’t heard her song before but I heard she’s into
music. You think i’m ridiculous. You can say it again.
4. Toke Makinwa
Toke Makinwa, a lady fair and fine. Toke is always on the news. On
the red carpets. On her vlog which is becoming more widely accepted.
On-air. Toke is practically in your ears, in your face… in your mouth. I
believe she enjoys the media attention.
5. Annie Idibia
Annie has always been on the eye of bloggers, but ever since her
traditional marriage to Tuface Idibia, she’s been kept even under more
scrutiny by the press. Annie Idibia’s outfit to this… Annie Idibia’s
outfit to that… Annie Idibia’s wedding dress… Annie Idibia’s wedding
invitation. Annie should expect more though. Her overexposure is just
about to start. She should check it.
6. Davido
Davido is always hitting the headlines. Either for a questionable
pose with a fan in nocturnal circumstances or something else. When he
parted ways with his manager, he was the topic for a while. Twitter
dissing, singing or photography, Davido should calm down.
Davido Opens Up About New Collabos With Wizkid and IcePrince To MTV’s The Wrap Up
7. Tee Billz
Formerly fairly known as the Tiwa Savage’s manager, the tall dark
dude has become more exposed than he should ever since he proposed to
the “Love me Love me” crooner. Tee Billz has also posted pictures of
himself using the toilet in Burj Al Arab in a gesture that signifies
he’s realy seeking public attention.
Tiwa Savage Denies Dating Manager Tee Billz
8. Jim Iyke
Even before he started his Jim Iyke Unscripted reality TV show, he
had always been in one form or the other on the news. From occassional
bouts with Blogger Linda Ikeji to controversial fashion statements he
makes such as the one he wore to AMVCA, Jim Iyke should be one of those
topping the list
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